With a solid decade of military experience to our name, Ignited was the perfect partner to help U.S. Paralympics and the U.S. Department of Veterans Affairs promote the importance of physical activity in the recovery of veterans with disabilities.

We were tasked with encouraging participation at affiliated local sports clubs through a traditional PSA advertising campaign. In a space full of emotionally charged PSA marketing, to break through the clutter we used a series of visually powerful metaphors to engage our audience in an impactful and empowering way.