BACKGROUND

The mission of the Army Center for Enhanced Performance (ACEP) is to develop the full potential of Warriors, units and organizations, family members, and Department of the Army (DA) Civilians by using a systematic process to enhance the mental skills essential to the pursuit of personal strength, professional excellence, and the Warrior Ethos.

ACEP education is science-based, utilizes state-of-the-art technology, and employs the same advanced sport psychology used by world-class athletes to raise their performance levels.

ACEP was expanding to military bases countrywide and needed to rebrand and modernize their program.

ASSIGNMENT

Develop a new brand identity for ACEP to support their expansion and awareness efforts.

INSIGHT

ACEP is a powerful and readily available tool for improving the performance of Soldiers, leaders, military units, and families. ACEP training will make individuals stronger and more capable of performing their jobs and managing both their lives and their families.

STRATEGY AND TACTICS

1. Explain ACEP and its value proposition: what ACEP is, the tenets of what ACEP teaches, and the various ACEP programs available.
2. Generate interest in learning more about ACEP, to include visiting the ACEP website.
3. Generate interest in receiving ACEP training

DELIVERABLES

• New ACEP logo, style guide, briefing template, and business cards
• ACEP Performance Enhancement Education Model
• Short and long videos to promote the ACEP program
• Printed collateral: brochure and posters