When the U.S. Army needed an innovative way to communicate its values and career opportunities to a new generation of Americans, they came to us to design and operate an interactive, technologically advanced Army Experience Center (AEC). The pilot program was a way to modernize recruiting and serve as a laboratory for testing new recruiting technologies, marketing tactics and organizing principles.
We completely re-imagined the recruiting environment, creating a modern and welcoming recruiting space and utilizing interactive technology to engage with the
public. Our support for the AEC included developing marketing collateral, a media campaign, staff training and management, and the organization of hundreds of onsite and offsite events.
In addition, our PR garnered the AEC an overwhelming amount of unpaid media exposure with a total AVE (Ad Value Equivalency) of over $44 million. The education and outreach programs and technologies were so successful that many have been duplicated and disseminated nationwide by the larger Army recruiting enterprise.