The Consumer Financial Protection Bureau (CFPB) plays an important role in helping educate, inform, and protect everyone who lives in the United States and U.S. territories from unfair financial exploitation. Serving Limited English Proficient (LEP) consumers is a critical part of fulfilling
Consistent with Executive Order 13166, “Improving Access to Services for Persons with Limited English Proficiency”, the CFPB sought to better understand the needs of LEP consumers and create a foundation for future outreach, education, and communication. To do so, the Bureau tapped Ignited to conduct a landscape analysis and market research initiative to better understand LEP consumers and develop strategies to strengthen the Bureau’s outreach, education, and communication to them.
This was inclusive of:
Ignited ultimately delivered strategic recommendations that led to the Bureau’s redesign and launch of seven in–language landing pages, and that will inform future marketing and outreach tactics to raise awareness and build understanding of the CFPB as a resource for LEP consumers utilizing a “surround sound” approach to ensure diverse culture contexts, language needs, technology preferences, and trusted messengers are leveraged.
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