Asked by the Army to create a new event marketing property to assist with its outreach and recruitment efforts, we conceptualized, designed, produced and operated the Virtual Army Experience (VAE)—an enterprise of mobile event properties that immersed participants in a hands-on, action- packed, information-rich test drive of the U.S. Army. The VAE traveled to national and regional events, providing recruiters with timely and actionable market

intelligence while taking pre-prospects, prospects and centers of influences on exciting simulated missions that employed teamwork, rules of engagement, leadership and high-tech equipment. The VAE enterprise is still seen today as one of the most effective and cost-efficient outreach and marketing programs by senior Army leadership.