Virtual Army Experience

Asked by the Army to create a new event marketing property to assist with its outreach and recruitment efforts, we conceptualized, designed, produced and operated the Virtual Army Experience (VAE)β€”an enterprise of mobile event properties that immersed participants in a hands-on, action- packed, information-rich test drive of the U.S. Army. The VAE traveled to national and regional events, providing recruiters with timely and actionable market

intelligence while taking pre-prospects, prospects and centers of influences on exciting simulated missions that employed teamwork, rules of engagement, leadership and high-tech equipment. The VAE enterprise is still seen today as one of the most effective and cost-efficient outreach and marketing programs by senior Army leadership.

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Virtual Army Experience
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